Jan 4, 2014

Motivation 3.0

21st century motivation is based on intrinsic (within) and not extrinsic. This is the view of Daniel Pink in the book Drive! Daniel Pink is in the World Thinkers 50 - 2013 list.

Daniel says we are now in the world which needs Motivation 3.0.


What is Motivation 1.0 and 2.0?

  • Motivation 1.0 was animal centric "Survival & Biological needs"
  • Motivation 2.0 was driven by extrinsic "Carrot & Stick"
Pink argues that the current knowledge economy needs Motivation 3.0 which is more self directed unlike the previous method of command and control.

What is Motivation 3.0?

Motivation 3.0 is centred around 3 broad areas of intrinsic motivation:
  1. Autonomy
  2. Mastery
  3. Purpose
Autonomy is the freedom and flexibility to do things. It can be on the Task, Time, Technique and Team.  The task is what we do? The time is when and where we do?  The technique is how we do? The team is with whom we do?
Mastery is the desire of self improvement and excellence. Daniel says - Mastery is a mindset, Mastery is a pain, Mastery is an asymptote.
  • Mastery is Mindset - "If you think you can do a thing or think you cannot do a thing. You are right!" 
  • Mastery is Pain - "No pain no gain!" 
  • Mastery is Asymptote as in Algebra - a straight line that a curve approaches but never quite reaches. Similarly Mastery is a journey without an end reach!
Purpose is Performance with a purpose - to contribute and make an impact larger than the self!  Profit is the catalyst and not the objective.

What Drives you? Think about it!