I was following the Mobile World congress 2011 and here is a nutshell (in 250 words!)
Background
Mobile World Congress (MWC) is a premium annual event held everywhere in Barcelona, Spain.
All the world leading Mobile operators, Mobile equipment and device manufacturers, Mobile content and software providers participate in this event.
MWC 2011
2011 event got completed on 17 Feb 2011.
Some of the key note speakers were i) Vittorio Colao, CEO, Vodafone ii) Steve Ballmer, CEO, MS to iii) Peter Chou, CEO, HTC iv) Paul Jacobs, CEO, Qualcomm.
Top Five Take away
1. LTE (Long Term Evolution) Roll-out in few parts of the world -Telia Soneria, Nordic region, Verizon, USA, Telstra, Australia (LTE is the 4G which gives -10 Mbps mobile data access speed).
2. NFC (Near field communication) is getting accepted as a standard for mobile payment and other contactless transactions and interactions.
3. Mobile LBS (Location Based Services) & Mobile ads are becoming more main stream.
4. WAC (Wholesale Applications Community) consortium by leading mobile operators to develop cross platform mobile apps.
5. Trying to select a Mobile World Capital from the final four - Barcelona, Milan, Munich, Paris.
Mobile awards 2011
The notable awards are:
· Best Mobile App : Angry Birds (with more than 50 Million downloads)
· Mobile device manufacturer of the year: HTC (now, a Global Brand from Taiwan)
· Best Mobile Money Product: Airtel Africa, MasterCard, Standard Chartered Bank combo - 1time Shopping Card (to use mobile phone as a virtual payment card)
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